Station 66 w/ Ladder 12 were dispatched to Schell’s on North 5th Street Hwy for a manual pull fire alarm. DC66-1 arrived with employees out the rear on the parking lot were dumping water on a smoldering pile. Crews found that there was a fire inside Dairy Swirl that was moved outside. There was smoke inside the building. Crews ventilated and metered for CO. The store remained closed to allow the staff to properly clean the store. There was no damage inside the store.